before it was called The Lord of the Rings: The Rings of Powerit was called “Amazon’s $1 Billion Lord of the Rings show.” The headlines around the rings of power They have always been contextualized by the large amount of money behind the television series for Prime Video. And the financial woes will blow your mind: In 2017, Amazon paid $250 million for the rights to Tolkien’s estate alone with a commitment of at least $750 million over five seasons. The first season alone ended up costing $465 million. For comparison: HBO Rome The series was the most expensive television production in history, excluding talent salaries, in 2005: the first season cost around $100 million.
the stories of the rings of powerExpenses are also wrapped up in film production’s two favorite words: tax breaks. like peter jackson Lord of the Rings Y The Hobbit trilogies, the rings of power received a sizeable tax break valued at around $100 million from the New Zealand government to film in the country. They got the break at a much higher rate than most productions, and yet dropped this deal in favor of filming in the UK for future seasons. Clearly, money is not the object of this production.
Amazon Studios director Jennifer Salke justified the high cost of the first season by explaining that they are “building the infrastructure of what will sustain the entire series.” The studio fully intends to put years into this show and put every last dollar to use. So, with a budget of the annual GDP of the African nation of Comoros committed to bringing Tolkien’s world to life, does the show really feel like a billion dollars in use?
The truth is that the show looks incredible. The little details that make a fantasy world feel beautiful are everywhere. The detailed armor and costumes stand out, but the tiniest twigs and branches worn by the Harfoot are where the Amazon money really shines. Large establishing shots showcasing the natural beauty of the world alongside impressively built cities and towns bring a cinematic quality to the show that television has been trying to emulate for years. And the VFX, of which 9,500 shots were completed, is on par with the best film productions and even better than most Disney productions in recent years. There’s a sense as you look the rings of power that the show necessary To look good. Any hint of low cost and the team would be ridiculed from all over the internet for the “billion dollar show” to come out no better than your average Netflix production.
And yet, the rings of power it still pales in comparison to what should be possible with that kind of money. It is unavoidable to compare the rings of power a The Lord of the rings series, which sets a high bar for what can be done to bring fantasy to life. The budget for the three films came to just under $300 million and is considered one of the great feats of cinema: 48,000 pieces of armor, 10,000 real arrows, 1,800 orc suits, and battles with 250 extras!
But the most valuable thing a production can buy with its money is not people or products, it’s time. The first season of the rings of power went from being written to being broadcast in less than 3 years while The Lord of the rings he spent 2 years in pre-production before shooting any footage. But with such a substantial investment, I doubt anyone at Amazon would want to spend too much time planning the show. (Amazon bought the rights and commitment to make a series in 2017; they still had no idea what the actual show would be.) What could the rings of power have they done with an extra year just to design and imagine the world they had to do with a blank check?
I’ll never know the answer because the rings of power It’s not just a TV show, it’s just a path in Amazon’s desire to have total control over culture and commerce. mark sweney on The Guardian Bottom line: “Amazon’s TV strategy is supposed to support a larger strategic goal: getting people to buy more stuff.” If you move the mouse or press a button while watching the rings of poweran Amazon overlay will invite you to buy Tolkien’s books or provide snippets of the silmarillion to pique your interest. the rings of power it is the synergy between Amazon’s vertical and horizontal integrations. They want to own every possible sector and every possible step in the future.
the rings of power is just the latest development in the Streaming Wars for supremacy. Having a reputable brand and eye-catching content is better than any slow approach. When Amazon bought the rights in 2017, they were coming off several major scandals and were generally considered low on the production scale compared to Netflix. Putting record dollars behind a much-loved piece of intellectual property is a good way to get people talking about your streaming deals rather than the actual cost of your two-day shipment.
But the rings of power it’s not just a bland piece of “content” that’s inherently tied to a multi-year marketing strategy. The show was created by JD Payne and Patrick McKay, who pitched the series to Amazon with only a few film credits. They made this show through their passion for the subject. In his interview with GamesRadar On the production, director JA Bayona said of Galadriel and Elrond’s long dialogue scene in Episode 1: “But doing that scene, I knew it wasn’t about the set pieces. That’s what the show is about.” the rings of power it’s made by people who love Tolkien and seem absolutely thrilled to be able to tell compelling stories in a fantasy world. It’s not about maximizing the amount of show with your endless dollars. They find joy in the little pieces of lore and storytelling that led Tolkien to write pages and pages about trees.
The sheer amount of money spent to bring the world of a couple of passionate people to life in stunning resolution shows the true cross-section of the rings of power‘s role as a TV show. It reminds me of a quote from an internal Paramount memo in 1982 where Michael Eisner (future CEO of Disney) wrote: “We have no obligation to make art. We have no obligation to make history. We are under no obligation to make a statement. But to make money, it’s often important to make history, make art, or make some meaningful statement. We always have to make entertaining movies, and if we make entertaining movies, sometimes we will surely make history, art, a statement, or all three.” for all the press the rings of power got for bringing diversity to Tolkien’s world or how beautiful it looks, all of these things are secondary to Amazon’s real goal of making money. TV is a business, but the rings of power it feels more like a commodity than most shows because it has been and always will be discussed in the context of that billion dollar price tag. It could have been done for less and still look amazing and be driven by passionate people. All the beauty, all the headlines, is just part of the marketing strategy.
The most disappointing part of the rings of power is that even with all this money, Amazon couldn’t buy the world’s attention. Streaming numbers haven’t been released but are simply based on online rumors and anecdotal chatter, HBO’s fantasy rival. house of the dragon seems to be much more popular. you can put the rings of power on your home page, you can make the box for each Prime delivery say “SEE THE RINGS OF POWER”, you could even have everyone’s Alexa sing along to the Howard Shore score constantly until an episode starts playing. But the genuine emotion for a project must be felt through the screen and transmitted between people.
So what does it mean to spend a billion dollars on a show? It means that things are only going to get higher and higher. The world of streaming is speeding up and those who will go the fastest will be those with the most money to spend. Amazon has the resources to spend a billion dollars, Netflix? Para mount?
Amazon got excited the rings of power like a risk, but I don’t think so. Salke said that the project was “not for the faint of heart” and that the series was often described as a “gamble” or “wager” in the press. But the rings of power You have all the risk of going all-in on a poker hand when you own a stake in the casino. Amazon passed tax breaks, spent the money to build a streaming platform it hadn’t paid much attention to over the years, and the company reportedly makes $1.29 billion a day! Digital researcher Andrew Hare described Amazon’s approach to the show’s success as “that it was worth it for them to see how this shot lands.” Success will support the prevailing strategy that it can get attention through IP and acquisitions. The failure means that Amazon has to change its streaming strategy and reconvene its Idea Men. Either way, the only people losing are the shows they thought were important to Amazon when in reality they’re just the latest corporate focus in a portfolio of many.
I do not want the rings of power fail because I really like the people behind it. I do not want the rings of power succeed because I don’t think the message that you can buy cultural legitimacy through IP is not the right way to go. But with viewership numbers under wraps and Amazon already committing to more seasons, it looks like it will be a while until we know how the story of the billion-dollar series really turns out. Maybe all the effort, teamwork, and passion come together to create one powerful show that can rule them all. Or maybe the rings of power it is destined to be lost in time at the bottom of a river with all the rest of the content that did not survive the Streaming Wars.
Leila Jordan is a writer and former puzzle world record holder. To talk about all things movie, TV, and useless trivia, you can find her @galaxyleila
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Source : www.pastemagazine.com